This seems to be an interesting development in the Pioneer DJ / Alpha Theta saga.
alphatheta.com

"January 23, 2024
AlphaTheta brand introduction
AlphaTheta Corporation, the designer and developer of products under the name Pioneer DJ, is pleased to announce new products under the brand AlphaTheta.

Since the introduction of the CDJ-500 in 1994, Pioneer DJ has built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey.

Now, with products launching as AlphaTheta, we’ve created a brand that will propel us into the future, while also maintaining the quality and innovation that you’ve come to expect from us.

The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.

Central to our mission is our collaborative relationships with a worldwide network of DJs, artists, and creators who’ve helped shape our products. We’re indebted to this community, and we look forward to deepening our relationship with all our industry partners.

AlphaTheta embraces diversity and inclusion, and celebrates the playfulness of DJing and producing music. We look forward to growing alongside you, the community who are connected by a passion for music and its culture.

Together, all of this helps to form our guiding principles as we move forward.

One Through Music."

I was under the impression that the Pioneer DJ name would remain but it doesn't sound like it. I wonder if the Serato merger goes through will they change the name as well?