Serato at SXSW

Posted on 17 March, 2011

SXSW, what can I say? It was our first time at SXSW this year, and what a mental time it was.

Sixth Street
Sixth Street

I think around 80 - 100,000 music fans descend on Austin for SXSW, and completely takeover the town. Rane and Serato were there this year, with a booth in the Gear Alley and sifting around catch up with friends. Big Wiz was holding it down at the Rane booth with one of the best Bridge setups I've seen yet - he even figured out a way to route Scratch Live audio through Ableton Live, using The Bridge at the same time, all on one USB port. Madness!

Keep your eyes peeled for a video coming soon where Wiz explains exactly how he did it.

SXSW this year had a lot of Serato friends playing at it including Mad Decent, Fool's Gold, Trouble&Bass, Jazzy Jeff, Z-Trip, Numbers crew, DJ Yoda, SBTRKT, and heaaaps more. Not including the many friends we made on the way. So many bands and new acts to check out, it's hard to pick one showcase over the other.

Highlights were:

The Numbers/Night Slugs party the first night I was in town.  So many good tunes, serious hands up, eyes down business.

Trouble&Bass showcase at Barcelona, daytime rave cave.

Just before Sex Sax dropped
Just before Sex Sax dropped

Ridiculous Fool's Gold afterparty at an abandoned mall, and hearing two dudes talking outside saying "This cop that's guarding this mall is going to go home and say 'I just watched thousands of kids dancing to bleeps tonight' to his wife."

No photos as I was too busy raving :( & :)!

The Red Bull Showcase on the Saturday with Jazzy Jeff, Z-Trip, De La Soul and more - Jazzy Jeff slayed it like a don and Z-Trip brought LL Cool J out for the finale!

Z-Trip
Z-Trip
LL
LL

Big Wiz's amazing Video-SL combination of a silhouette of ladies dancing and 'Sugar Lumps' by Flight of the Conchords.

The Death Set killed it at the IHeartComix Official Showcase. So did Big Freedia!

New favourites Keys N Krates and Hottub

Keys N Krates
Keys N Krates
Hottub
Hottub

Thavius Beck killed it with his Ableton Live set

And hanging on the booth with Wiz and Mike was chill as well

Wiz's setup
Wiz's setup

All in all, pretty rad festival. You can definitely expect to see us back there next year. Would be amazing to have a Serato showcase of artists in the future - no doubt, everyone will have their own list of people they'd like to see there.

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Tags

SXSW · Serato · DJ · Rane · Numbers · Artists · The Bridge

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4 Comments

dj deedz 3:56 AM - 30 March, 2011
Brigid, the serato gang has had u travelin the lately. wish i was in ur shoes =)
Dj Farhan 10:15 PM - 30 March, 2011
nice!
vinylmanipulator 6:24 AM - 8 April, 2011
Where can I find the Wiz video explaining the routing of the bridge?
Brigid 5:21 AM - 19 April, 2011
Hey vinylmanipulator,

You can find it here: serato.com