Four artists with distinct deliveries embarking on their individual paths as independent musicians brought their talents together to form a robust hip-hop collective called The AlliYance. The mission for the group is to display a sense of unity by combining their sizable talents, their appeal and different perspectives to broaden their outreach from their core audiences to a wider base that further amplifies each member’s individual skill. The AlliYance’s first collaboration and music video, “I Be On It” released in the fall of 2014, serves as the launching pad for the group. The song is a nod to each member’s East Coast hip-hop roots, underscored by vintage-era hip-hop appeal with rich production combining jazz samples and breakbeats. Blending that with modern production techniques, intense wordplay and animated delivery was the winning formula, giving a small sample of what the group has to offer when all talents are highlighted.
Swanny River is a no-nonsense deejay