News

Serato has an ITCH January 17th, 2008
Video for DJ's from Serato January 17th, 2008

Serato has an ITCH
Auckland, New Zealand (January 17th, 2008)

After more than two years in the making, Serato Audio Research today announced a new DJ technology called ITCH.

Serato ITCH is an integrated software and hardware solution for digital music selectors and DJs. Serato is working closely with select hardware partners to offer a level of integration, ease of use, and reliability never before seen in the digital DJ realm.

By design ITCH is simple: "It works straight out of the box" says Serato's General Manager, Sam Gribben. "One-to-one hardware to software mapping means that we can provide a system that is fully featured, but still very easy to use."

"There's just one USB cable to your computer and an audio output to your sound system. Plug in your headphones and you have a complete portable DJ system with audio output, level control, crossfader and EQ."

The entire audio chain is delivered via Serato software and all mix adjustments are controlled by the ITCH hardware. All audio is in the digital domain until the master audio output, with Serato proven technology from beginning to end.

ITCH takes music lovers into a new territory that gives them the ability to mix their music for fun or performance. If you use iTunes™, you can use ITCH to physically control the playback and mixing of your playlists. If you're a Serato Scratch LIVE user, you'll find that all your crates, cues, and loops are available in both programs.

It became apparent once working with Vestax and Numark engineers, that we could far surpass the usability and response of current DJ Controller bundles. ITCH software is uncompromisingly matched with the hardware and vice versa to ensure utmost reliability.

"When asked what data we wanted from a controller to our software our response was 'how much can you give us?" says Future Products Engineer, Bill Mitsakos. "I think it surprised our hardware partners that we were insisting on high speed/high data rates when other software was asking for less."

The first brands to announce future ITCH hardware are Numark and Vestax. Serato will announce other hardware partners soon. First public demonstrations of ITCH will be at Frankfurt Music Messe in March 2008.

Contact scott@serato.com for information about Serato ITCH.
www.serato.com/products/itch/

About Serato
Serato Audio Research was founded in the studio world for its Pitch 'n Time pro audio plug-in which is loved by audio engineers the world over, and has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables. Since then Serato has expanded it's reputation for excellent pro DJ products.

For more information, visit www.serato.com.

Video for DJ's from Serato
Auckland, New Zealand (January 17th, 2008)

Serato Audio Research introduce a smart way of adding video content to a DJ's performance and it's called "Video-SL". Serato Scratch LIVE can now host this powerful new performance plug-in, which enables DJ's to perform a show with added visual content.

Video-SL DJ's can control video and audio stored in their computer with vinyl control records or CD's, and then tweak a range of cool transitions and effects with the unique control layout of the Rane TTM 57SL mixer. Video-SL has been built from the ground up to be tightly integrated with the TTM 57SL to provide a seamless all-in-one video mixing solution.

Initial support is limited to the Rane TTM 57SL mixer as it can provide the realtime control and integrated audio and video crossfading that Video-SL requires. As the feature set of Video-SL expands in future releases, Serato will introduce support for other models of hardware.

Recognizing that not all DJ's wish to play video, Serato have chosen to release Video-SL as a separate plug-in to Scratch LIVE. Scratch LIVE provides the library management and audio video synchronization, and the Video-SL plug-in provides the graphics engine and clip displays.

Modern portable computers are equipped with powerful graphics cards that can deliver high performance video acceleration. DJ's can now use these computers to add video, without the need to buy or carry any specialist video hardware. Video-SL enables a DJ to add this extra dimension to a performance without compromising the reliability of Scratch LIVE.

At most you might need a cable and a modern computer to deliver up to and beyond HD quality. "We've had a huge display of interest from DJ's that haul special disk players, video mixers and equipment to add an extra dimension to their set. We're excited to be entering the visual realm, and to be arming DJ's with more choice of formats and content. We can't wait to see and hear how DJ's use it!" reports General Manager, Sam Gribben.

Serato Video-SL is distributed by Rane Corporation, and in stores where ever Scratch LIVE is available. A demonstration version and more information is available from www.serato.com

Shipping 17th January 2008 - MSRP US$199.
www.serato.com/purchase/

Contact scott@serato.com for information about Serato Video-SL
www.serato.com/products/video-sl

About Serato
Serato Audio Research was founded in the studio world for its Pitch ‘n Time pro audio plug-in which is loved by audio engineers the world over, and has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables. Since then Serato has expanded it's reputation for excellent pro DJ products.

For more information, visit www.serato.com

For more information, visit www.rane.com